Why haven’t you launched your B2B video podcast yet? 👀

Video podcasting is THE way to scale your thought leadership and grow your audience.

It can can create opportunities in the B2B space for any business:

💎 Help you connect with your ICP (ideal customer persona)

💎 Build your influence among other industry leaders

💎 Show your expertise and why people need to do business with you

In our most recent episode Kap connects with Sam Moss, co-founder of One Click Agency and host of the “B2B Made Simple” podcast. 🎙️

Their conversation on the qualitative results of a video podcast and how it can bring in revenue for your business is a MUST for any thought or business leader.

➡️ If you’re looking for a podcast that will push you to start your own show, this episode is for you.

Main Takeaways:

💎 How a video podcast can generate influence and business

💎 Develop and sharpen your thought leadership expertise with a video podcast

💎 Learn to distribute your video podcast content through multiple channels

💎 Levarage guest content to grow your video podcast

💎 Positive benefits for your business from your thought leadership

Timecodes:

⏰ 00:00-08:22 | How to discover your niche expertise

⏰ 08:22-11:33 | Why small B2B businesses need to invest in a good website

⏰ 11:33-13:07 | What questions should marketers ask themselves?

⏰ 13:07-19:32 | How to pivot your B2B video podcast for your business

⏰ 19:32-24:04 | A video podcast can become a pipeline for your business

⏰ 24:08-27:13 | How to leverage your video podcast content across multiple channels

⏰ 27:13-29:14 | Learn how and who to invite onto your video podcast

⏰ 29:14-34:35 | Tactic two: learn how to use LinkedIn DMs

⏰ 34:35-45:08 | The valuable, qualitative results from a video podcast

⏰ 45:08-49:03 | The ultimate video podcast strategy

Quotes:

💬 “If you're going to have a very generic and shotgun approach to your message or to your brand, you're not going to reach anybody and you're not going to make a big impact.” - Kap Chatfield

💬 “Marketers need to learn business principles—know how to read a P&L, know how to talk to customers, and learn the things that people that run a company already do. “ - Sam Moss

💬 “There's a way to tastefully make a transition from one core audience to the next.” - Kap Chatfield

💬 “If you're a business leader, if you're an entrepreneur, and you've been developing a business, you already know that evolution is part of the game.” - Kap Chatfield

💬 “When you put yourself in that place of being a beginner and just starting it keeps you humble, but also keeps you creative and innovative.” - Kap Chatfield

💬 “When it comes to the content, it needs to be something that's valuable and engaging.” - Sam Moss

💬 “Keep in mind that you're trying to build an audience because that will fuel demand for your business—offering educational or valuable content to your ideal buyers.” - Sam Moss

💬 “You want to be able to redistribute the content so people can come back to the show and find it valuable.” - Sam Moss

💬 “Don't send LinkedIn DMs unless it's something valuable to them—and by valuable, I simply mean inviting them on your podcast.” - Sam Moss

💬 “The strategy behind our podcast was to connect with our ideal buyers on a personal level through the podcast.” - Sam Moss

💬 “One of the key reasons that we started our show was to immerse myself in what our customers are passionate about.” - Sam Moss

————————————————-

Reach out to Rveal Media:

- Rveal’s website: rveal.media

- Rveal’s LinkedIn: https://www.linkedin.com/company/rvealmedia/

- Rveal’s YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw