DiscoverNonprofit Nation with Julia CampbellHow to Attract & Keep Fundraising Talent with Chad Barger
How to Attract & Keep Fundraising Talent with Chad Barger

How to Attract & Keep Fundraising Talent with Chad Barger

Update: 2022-11-09


 ​Tickets are still available to next week's live workshop, How To Plan Your 2023 Social Media Marketing Calendar. Sign up here!

First, the bad news.  34% of nonprofits lost fundraising staff in 2021.

Fundraisers only stay on the job for an average of 16 months.

85% of fundraisers expect to change jobs within the next two years - with more than one-third expecting to leave fundraising altogether.

I don't find this surprising, sadly.

Many of my clients are fulfilling all the non-program tasks, including:

  • Marketing
  • Social Media
  • Outreach
  • Public relations
  • Donor relations
  • Events
  • And oh yes - fundraising!

Usually all of this is lumped into one impossible job description - ending with the dreaded:

"Other duties as assigned."

Now for the good news! There is a better way to structure your development positions and to prevent fundraisers (and other staff) from jumping ship.

In this Nonprofit Nation episode, Chad Barger, CFRE of Productive Fundraising walks us through his simple but effective framework to attract and retain fundraising talent, even in a hybrid and very disrupted work environment.

Chad  is both a self-confessed productivity nerd and a sought-after nonprofit fundraising speaker, trainer and coach specializing in teaching small charities to raise funds more efficiently and effectively.  He is the chief strategist and owner of the firm Productive Fundraising, which specializes in affordable fundraising coaching and training solutions for small, but mighty, nonprofit organizations.

Connect with Chad:

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.

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How to Attract & Keep Fundraising Talent with Chad Barger

How to Attract & Keep Fundraising Talent with Chad Barger

Julia Campbell