Do you have a unique marketing strategy for your business? How is your mindset a crucial part of effective marketing? Can working from the right mindset help prevent burnout?







In this podcast episode, Sam Carvalho speaks about how to be resilient when marketing your business with Katrina Aronson.







Podcast Sponsor: Brighter Vision















It’s that time of year again!







My friends over at Brighter Vision are once again kicking off the fall season with a month-long digital conference event they call ‘Fall Into Cash’.







For the entire month of September, they’ll be teaming up with the top brands, consultants, and coaches in the mental health industry to provide you with the best advice, tools, content, podcasts, and giveaways; all centered around one main goal – helping you grow your practice and make more money.







Plus, in celebration of the 6th anniversary of ‘Fall Into Cash’, they’re also offering a very special discount exclusively for Practice of the Practice listeners.







From now until the end of the month, they’re offering $20/month off of any website service plan for your whole first year plus no signup fees – that’s a savings of over $200!







For more information and to take advantage of this great offer, head on over to brightervision.com/joe.







Meet Katrina Aronson















Katrina comes from the corporate world, and left it to pursue her entrepreneurial dreams. In 2013, she started her first business and scaled it to 6+ figures with a killer team. In a few years, she burnt out and burned it all to the ground (aka sold and got out). She wanted to scale her business without missing out on her life. ​







She has since poured herself into helping other women to reach their revenue goals without burnout, and she’s had the honor of working with 100+ women (and counting) to break through their glass ceilings with marketing as their not-so-secret weapon. 







Visit her website, listen to her podcast, and connect on Facebook and Instagram.







FREEBIE: PLUG & PLAY BRAND GUIDE TEMPLATE







In This Podcast









* Why you have to have a unique marketing strategy







* Marketing is 50% mindset and 50% strategy







* Craft your one-liner







* Katrina’s advice to private practitioners









Why you have to have a unique marketing strategy







A lot of strategies work. If you believe it in and put your heart, soul, and effort into it, then it will very likely work.







But nowadays there are so many people selling things because of social media, because of how much people have access to them, and because the entry barriers are almost non-existent.









Plenty of people do,