How to Better Tell Your Restaurant's Story Online | Shawn Walchef
Description
Sean Walchef shares his journey as a restaurant owner and media creator, emphasizing the importance of storytelling and digital presence. He discusses the shift from 'if you build it, they will come' to the reality of needing to tell your own story. He highlights the significance of the 'orange tree story' and the power of repetition in storytelling. Sean encourages restaurant owners to start with video content and showcase the 'why' behind their decisions to build a sustainable brand.
Keywords
restaurant, storytelling, digital presence, brand building, video content, storytelling principles, sustainable brand, social media, vendor relationships, customer engagement
Takeaways
The shift from 'if you build it, they will come' to the reality of needing to tell your own story
The significance of the 'orange tree story' and the power of repetition in storytelling
Encouragement for restaurant owners to start with video content and showcase the 'why' behind their decisions to build a sustainable brand
Chapters
00:00 - The 'Orange Tree Story' and the Art of Repetition
10:15 - Building a Sustainable Brand Through Storytelling
15:06 - Starting with Video Content and the 'Why' Behind Decisions
United States
