How to Bridge the Attribution Gap | Sidney Waterfall
Description
Called to Action is back with Sidney Waterfall to walk us through her journey as a marketer blending qualitative data with quantitative insights, and how that can help bridge the attribution gap.
Sydney shares her journey and emphasizes the power of qualitative data, like self-reported attribution, and how it complements quantitative analytics to foster business growth. Her unique approach lies in blending both data sets to inform strategic decisions and improve marketing functions. Sydney discusses significant career transitions, emphasizing pivotal moments that shaped her marketing philosophy. Furthermore, she'll share the role of intuition in making strategic marketing decisions and how qualitative feedback can validate gut feelings effectively. Throughout the episode, Sydney illustrates the importance of adapting to changes in marketing paradigms, such as the integration of AI and the growing importance of voice-of-customer data.
Episode topics: #marketing, #leadgen, #demandgeneration, #sales, #B2BSaaS, #digitalmarketing #measurement #metrics #sales #marketingalignment #data #attribution
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