We talk a lot about the importance of revenue diversification for video creators on this show. Beyond brand deals, selling merch, or creating your own physical or digital products, another source of income for creators is memberships.

In this week’s episode, we talk with someone who can help you jumpstart your own.

Jen Matichuk oversees strategic partnerships at Memberful, a software platform that empowers creators to sell memberships to their audiences. It was founded in 2013 and was acquired by Patreon five years later.

In her role at Memberful, Jen educates and assists creators on how to best grow their businesses using the platform. She brings a wealth of experience to her role, having previously spearheaded the Mythical Society, a membership program launched by long-time creators Rhett and Link.

In this episode of The Videocraft Show Presented By Video Husky, Jen talks with Jon about all things memberships. You will learn:

• The differences between Memberful and its parent company, Patreon.
• Where a creator should start if they’d like to launch their own membership program.
• How to design a membership program that your audience will want and purchase.

And so much more!

Relevant Links

• Memberful website
• Jen Matichuk on Instagram
• Jen Matichuk on Twitter
• Jen Matichuk on YouTube
• Jen Matichuk's personal website
• Rhett & Link on YouTube
• Good Mythical Morning on YouTube
• The Mythical Society website

Chapters

• (00:00 ) Intro
• (03:38 ) Start of Conversation with Jen
• (04:32 ) Lessons she learned playing Hockey
• (06:22 ) Importance of teamwork
• (11:33 ) Jen’s background in film
• (12:46 ) Working with Rhett and Link
• (15:41 ) Main revenue streams for Rhett and Link
• (18:02 ) Reason behind the growth of Good Mythical Morning
• (20:22 ) Takeaways from working with Rhett and Link
• (22:04 ) Improving content by reviewing previous projects and analytics
• (23:39 ) What should creators pay attention to
• (27:11 ) Listening to your audience
• (28:53 ) Working with Memberful
• (30:57 ) Building Mythical Society
• (34:43 ) Starting your own Membership
• (37:22 ) What hinders creators in starting their own membership program
• (41:07 ) Pricing your membership program
• (46:28 ) How to tell your audience that you’re increasing the price of your membership
• (52:43 ) Difference between Owned and Rented
• (56:09 ) Benefits of having your own line of communication to your audience
• (1:00:52 ) Future of Membership programs
• (1:07:48 ) Where to follow Jen

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Production Credits

• Producer/Editor: Gio Fernandez
• Graphics: Paolo Lopez