How to Build Authentic Creator Campaigns That Don’t Get Cancelled
Update: 2025-03-29
Description
Welcome to S3E04 of IMpulse, the Influencer Marketing Podcast!
In this episode, we’re joined by Mikhail Hanney, Managing Director at Pulse Advertising — a leading force in influencer marketing, helping global brands scale creator-led campaigns with impact.
Mikhail shares his 10+ year journey at Pulse and the secret sauce behind their standout work with brands like MAC, Hyundai, and more. From how to build truly authentic influencer campaigns to navigating cancel culture and brand safety, this episode dives into the challenges of staying relevant in a fast-evolving, AI-powered landscape.
We also unpack how brands are managing shrinking budgets, the rise of AI in creative workflows, and why "simple human truths" will always beat overproduced content.
🎙️ Key Topics Discussed:
1.The rise of Pulse Advertising and creator-first campaigns
2.Why most influencer campaigns fail — and how to fix them
3.How brands can use AI without losing authenticity
4.Brand safety, influencer vetting, and cancel culture
5.EMV, owned media value, and how Pulse measures real impact
6.Mikhail’s bold prediction about the next big social media platform
In this episode, we’re joined by Mikhail Hanney, Managing Director at Pulse Advertising — a leading force in influencer marketing, helping global brands scale creator-led campaigns with impact.
Mikhail shares his 10+ year journey at Pulse and the secret sauce behind their standout work with brands like MAC, Hyundai, and more. From how to build truly authentic influencer campaigns to navigating cancel culture and brand safety, this episode dives into the challenges of staying relevant in a fast-evolving, AI-powered landscape.
We also unpack how brands are managing shrinking budgets, the rise of AI in creative workflows, and why "simple human truths" will always beat overproduced content.
🎙️ Key Topics Discussed:
1.The rise of Pulse Advertising and creator-first campaigns
2.Why most influencer campaigns fail — and how to fix them
3.How brands can use AI without losing authenticity
4.Brand safety, influencer vetting, and cancel culture
5.EMV, owned media value, and how Pulse measures real impact
6.Mikhail’s bold prediction about the next big social media platform
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Connect with us on a deeper level here: https://beacons.ai/getphyllo
Check out what you can do with Phyllo here: https://www.getphyllo.com
Want to get in touch with Phyllo?
contact@getphyllo.com
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