Is your website actually helping you sell books—or just taking up space online?

This week’s guest, Sandra Beatty, turns websites into lead machines. She’s a conversion copywriter, strategist, and children’s author who helps authors and service pros transform casual visitors into loyal buyers.

If your site looks good but doesn’t bring results, Sandra shows you why—and how to fix it. From layout to landing pages, she breaks down what actually works for authors who want more than just clicks.

In this episode, you’ll learn:

• Book site or author site? How to pick the one that drives real results—or why you might need both
• The landing page fix: What your current book page is probably missing
• CTA clarity: The one mistake killing your conversions (and how to fix it fast)
• Your about page, reimagined: Why it’s doing more heavy lifting than you think
• Build trust like a pro: How showing your pricing and tackling objections turns browsers into buyers

If you want a website that actually works for your author business, this episode is your roadmap.

Here's how to connect with Sandra:

Email

Website

LinkedIn

YouTube

Free listener gift - Conversion Express: Free and live 15-minute tutorials on marketing and website strategies to get more customers.

*************************************************************************
The 90-Day Bulk Book Breakthrough

Your nonfiction book deserves more than random visibility.

Bulk buyers don’t reward effort. They reward clarity. If your message is blurry, organizations ignore you.

The 90-Day Bulk Book Breakthrough Bundle fixes that with a sharp message, proven outreach templates, and a simple plan that gets real opportunities.

Plus a private 30-minute coaching session to steer your strategy.

Only 25 spots. $97 (80% discount)

Claim yours before they’re gone.