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Haley Parker built a $6 billion mortgage region and stayed #1 for 7 years with one rule: teams beat solo every time. She reveals why AI is making everyone look identical, the 3-7-10 year compounding timeline that changes everything, and why confidence-based leadership destroys fear-based management in mortgage and real estate.

She explains:

• Why going solo in mortgage keeps you stuck and struggling

• The 3-7-10 year timeline when teams start compounding exponentially

• How AI is making every mortgage professional's brand look identical

• Why marketing to only real estate agents kills your growth

• The confidence vs fear leadership system behind $6 billion

We cover:

(00:00 ) Intro

(02:47 ) The Fatal Mistake Most Mortgage Pros Make

(03:21 ) Why Going Solo is Killing Your Business

(03:46 ) The 3-7-10 Year Compounding Effect

(04:48 ) How 3 People Built $6 Billion in 14 Years

(06:48 ) Do 5-10 Daily Coffee Meetings Still Work?

(10:40 ) If Your Personal Brand Isn't Thriving, It's Dying

(11:40 ) Stop Selling, Start Telling Your Story

(15:48 ) Fairway Went From #69 to #1 in 36 Months

(28:52 ) Pulling Off a 400-Person Event in 60 Days

(31:18 ) Ad Break

(36:43 ) When Bringing Competing Mortgage Speakers Was Insane

(37:21 ) How the Down Market Shifted to Collaboration

(48:23 ) Stop Selling, It's Boring: The Keynote That Changed Everything

(49:10 ) Why Agents Leave Their Best Story on the Shelf

(51:58 ) Ad Break

(53:12 ) Skin in the Game: Nothing Gets Done for You

(55:20 ) The Truth About AI Making Everyone Look the Same

(56:40 ) The Fatal Mistake: Targeting 25-Year-Olds Not 55-Year-Olds

(57:31 ) Companies That Talk to ALL Will Thrive

(58:17 ) You Can't Just Focus on Real Estate Agents Anymore

(1:00:39 ) Confidence vs Fear: The $6B Leadership Philosophy

(1:01:41 ) Why Egos Kill Growth: Taking Constructive Criticism

Resources:
Haley's links:
Website: https://www.fairway.com/
Instagram: https://www.instagram.com/haley.haunani.parker/

Linkedin: https://www.linkedin.com/company/fairwayhomemortgage

My Links:
📧 Newsletter: www.breakingandbuildingleaders.com/
🎙 Podcast: https://podcasters.spotify.com/pod/sh...
🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured
🐣 X: https://x.com/andrewbayon
📸 Instagram: www.instagram.com/andrew_bayon/
🕺 TikTok: www.tiktok.com/@andrewbayon

A little about us:
- 10 years ago I made thousands of sales calls
- I was unfulfilled on the rollercoast of referral based sales
- I was overweight
- 7 years ago I spoke on stage at Curaytor about marketing
- I was the marketer for 5 top teams in the US spending several million on paid ads
- We were posting content on social but a little aimlessly
- Now we've generated well over $10 million in GCI directly from YouTube for agents
- Run many of the top YouTube channels from 0 to 50k in real estate
- Scaled the only hyper local newsletters across 50+ markets
- We grew our team at Knwn Local to 45 people
- We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience.

- Brand is one of the highest leverage things in business that scales your impact beyond you.
- Big visions often don't make sense to small-minded people.

If you want to have a greater impact, you'll have to make greater sacrifices.
My message: Don’t be well known, be Knwn well.
I'm pumped to help you grow & scale your business with this content.

DISCLAIMER:

Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success.

Your results may vary. Copyright © Knwn Local 2025

We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.