How to Build a Brokerage That Actually Works – with Yopa’s Tom Greenacre
Update: 2025-10-30
Description
Tom Greenacre has done what many talk about but few pull off — built a thriving brokerage from scratch under the Yopa umbrella. From his early days at Countrywide to the chaos and colour of Purplebricks, Tom’s seen every version of estate agency. In this episode, we unpack how he’s created a business within a business — the highs, the mistakes, and the reality behind the glossy LinkedIn posts. We also tackle the uncomfortable truth about why so many brokers fail, and what separates the ones who last from the ones who vanish. If you’re thinking about going self-employed or creating your own brokerage model, listen to this before you jump. It’s honest, practical and might just change how you see the game.
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