Sophie Geraghty shares her journey from ultra-endurance running to building a dual photography business across weddings and high-end commercial work. This episode dives into client psychology, branding, gear choices, AI disruption, and the realities of running a creative business. Expect practical insights on networking, communication, and staying resilient in an evolving photography landscape.

https://www.imagesbysophie.com.au/
https://www.sophiegeraghty.com.au/
https://www.instagram.com/the.sophie.geraghty/
https://www.instagram.com/the.photographer.sophie/

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THE CAMERA LIFE - LIVE PHOTOGRAPHY PODCAST
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➡Blog: https://luckystraps.com/the-camera-life
➡YouTube: https://www.youtube.com/@the_camera_life
➡IG: https://www.instagram.com/the_camera_life_podcast
➡Spotify: https://open.spotify.com/show/1dC4kPNrLORz2ASrukyOS5?si=18c6fd2534cf4d97
➡Apple: https://podcasts.apple.com/au/podcast/the-camera-life/id1760304677

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LUCKY STRAPS - THE BEST CAMERA STRAPS ON THE PLANET
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✅ Quick Release System
✅ Anti-Theft, Cut-Resistant and Safety Lock
✅ Super Comfortable Genuine Leather
✅ Australian Made and Lifetime Guarantee a
✅ Personalise with Your Name or Logo
✅ Owned, Designed and Used by Working Photographers

SHOP NOW https://luckystraps.com/
(Use code for 15% off - Codes are JUSTIN JIM or GREG - Which host do you like the most?)

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CONNECT WITH US
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Greg Cromie - Writer and Photographer
➡IG: https://www.instagram.com/gcromie/
➡Greg's Blog: https://gregcromie.blog/

Justin Castles - Photographer and Founder of Lucky Straps
➡IG: https://www.instagram.com/justincastles

Jim Aldersey - Wedding and Boudoir Photographer
➡IG: https://www.instagram.com/jimaldersey/
➡Wedding IG: https://www.instagram.com/weddingsbyjim_/
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