In this conversation with Mike Harmon, founder of Hardtech CMO, we explore another aspect of product management critical to ensuring success post-development, i.e., impactful messaging and going to market. The podcast taps into Mike's in-depth expertise on this subject and learns about how to think about messaging along the product development journey before and after going to market, how to think about product messaging during long development cycles in deep tech, and how to leverage partnerships along the way. Listeners will grasp the nuances, the best practices, the common mistakes, and the potential obstacles to sidestep.