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Let’s face it—most coaches get to the end of a sales call and suddenly freeze up when it’s time to talk about the investment. 

Their heart rate spikes, the energy shifts, and the once flowing conversation turns stiff. 

I’ve been there too. 

And in this episode, Farah and I break down exactly how to avoid that uncomfortable limbo and instead, lead the conversation with clarity and confidence.

We dive into the three essential Ps—Planning, Platform, and Payment—and how each one helps you close more sales without feeling pushy or salesy. 

You’ll learn how to present your offer in a way that feels like a natural next step for the client, not a hard sell.

But this episode isn’t just theory.

Farah shares a real, raw story—one that still keeps her up at night—about a call where she didn’t follow this process. 

And the result? 

A woman who needed help didn’t get started… and may now never come back. 

It’s a powerful reminder of the cost of hesitation, and the responsibility we have as coaches to guide our prospects over the finish line when the moment is right.

We also walk you through:

• How to give clients the power of choice using a simple three-tiered offer stack (and why just one offer might be costing you conversions)
  

  
  

• How to handle the ‘I need to check with my partner’ objection and what to say instead of just hoping they’ll come back
  

  
  

• Why sending payment links after a call rarely works, and what to do instead to secure the commitment on the spot
  

  
  

• The exact scripting we use to transition from “let’s go” to “let’s pay” without sounding robotic or nervous
  

  
  

• How to adjust your packages in real-time to meet someone’s needs without giving away the farm
  

  
  

• The subtle mindset shift that takes the pressure off you and puts the power back in the client’s hands
  

  
  

By the end of this episode, you’ll have a step-by-step strategy for navigating the part of the sales call most coaches dread—and doing it in a way that feels authentic, calm, and powerful.

If you’ve ever felt a pang of regret after a call that didn’t close, this episode is a must-listen.

Click play and never fumble the money conversation again.

And if you want more real talk like this (plus tools, scripts and live trainings), join our free Healthy Pricing Healthy Profits Community here: https://www.facebook.com/groups/healthypricinghealthyprofits