Are your ad dollars being spent wisely? 🤔

Too many businesses fall prey to the idea that ad spending must be across multiple channels in multiple formats, but fail to see where their ad spending is actually getting them conversions.

When you stop looking at ad spending as “jack of all trades” and realize your money can be better spent in specific and targeted locations, you’ll see an exponential change and return on your investment. 📈

🎙️ Meet Silvio Perez, Head of AdOps at Metadata.io and author of “Google Ads Profits”. 📚

Silvio’s experience as an ad spending wizard is sure to help any business leader direct their ad dollars in the right direction with the highest return.

This episode of B2B Podcasting is for any marketer or business leader that wants to grow in their understanding of paid advertising and content pillars. 💡

Main Takeaways:

💎 Learn how to maximize ad spending for your business

💎 How you can identify your target audience and create ads for your ICP

💎 Find out what the most effective ad formats are and how you can use them

💎 Build your content pillar in a way that you can scale easily

💎 See how you can apply the 80/20 principle to your ad spending

Timecodes:

⏰ 00:00-07:12 | Starting a career in B2B online ads

⏰ 07:12-11:08 | How to identify your ideal target for paid ads

⏰ 11:08-15:08 | Creating ads that don’t look and feel like commercials

⏰ 15:08-21:16 | Applying the 80/20 principle to your ad strategy

⏰ 21:16-25:18 | What is the best and most effective ad format type to use?

⏰ 25:18-34:53 | Learn to leverage a video podcast for your content pillar

⏰ 34:53-37:35 | How the business leader can effectively create content

Quotes:

💬 “The ability to get your message out on demand is one of the most important things you can do for your business.” - Silvio Perez

💬 “If you want to sell a hamburger, start with the people who are hungry.” - Silvio Perez

💬 “When you take really great content, and you combine that with targeted advertising, you essentially have the ability to create influence at scale.” - Silvio Perez

💬 “There’s no point in creating great content if nobody sees it.” - Silvio Perez

💬 “If you do paid media right, it's an acceleration and an amplification of getting your brand out there.” - Kap Chatfield

💬 “If you're a content creator and you have that belief of “I want to create content that genuinely helps people”, and you're not going to use every means at your disposal to get content in front of people that you can genuinely make an impact on them, I think that's selfish and you owe it to them and yourself to do so.” - Silvio Perez

💬 “The ultimate skill companies need to learn is to get their message in front of the right person, create a meaningful impact and get them to move forward in a relationship.” - Silvio Perez

💬 “The better you understand the person that you're trying to get your message in front of, the better you can relate to their pain points and desires to be able to get them from their desired state to their future state.” - Silvio Perez

💬 “The better you understand your audience, the better job you can do at creating ads that actually make an impact.” - Silvio Perez

💬 “Podcasting is content at scale.” - Kap Chatfield

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Reach out to Rveal Media:

- Rveal’s website: rveal.media

- Rveal’s LinkedIn: https://www.linkedin.com/company/rvealmedia/

- Rveal’s YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw

Connect with Silvio Perez

Follow Silvio on LinkedIn

Subscribe to Silvio’s YouTube channel

Buy Silvio’s book: Google Ads Profits