How to Create Better Member Surveys
We're honored to host Rachel Clemens, chief marketing officer for Mighty Citizen, a firm that transforms mission-driven organizations through branding, marketing, and digital communications.
Rachel talks with us about why associations should survey their members regularly, how to build trust in your survey process, and what specific components make up a truthful, informative survey.
We also cover ways to customize your surveys for different member groups or for different surveying purposes, and we had a great discussion about incentivizing survey takers. Did you know that incentives that are too small or large can work against your surveying efforts? Us neither! Listen on for Rachel's explanation why.
Learn more about Mighty Citizen.
Check out Mighty Citizen's helpful guide to creating member surveys that work!
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Thanks to our podcast sponsor, Naylor Association Solutions. Learn about Naylor's resources for improving your member engagement and non-dues revenue at www.naylor.com.