DiscoverThe Association Adviser PodcastHow to Create Better Member Surveys
How to Create Better Member Surveys

How to Create Better Member Surveys

Update: 2019-11-11
Share

Description

We're honored to host Rachel Clemens, chief marketing officer for Mighty Citizen, a firm that transforms mission-driven organizations through branding, marketing, and digital communications. 




Rachel talks with us about why associations should survey their members regularly, how to build trust in your survey process, and what specific components make up a truthful, informative survey.




We also cover ways to customize your surveys for different member groups or for different surveying purposes, and we had a great discussion about incentivizing survey takers. Did you know that incentives that are too small or large can work against your surveying efforts? Us neither! Listen on for Rachel's explanation why. 




Learn more about Mighty Citizen.




Check out Mighty Citizen's helpful guide to creating member surveys that work!




Advertise on this podcast, or any of Association Adviser's platforms, and reach thousands of association professionals eager to learn more about the businesses that can help them operate more effectively. Check out our media kit here.




Suggest a guest or topic for The Association Adviser Podcast! Email us at associationadviser@nayloronline.com.




Thanks to our podcast sponsor, Naylor Association Solutions. Learn about Naylor's resources for improving your member engagement and non-dues revenue at www.naylor.com.

Comments 
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

How to Create Better Member Surveys

How to Create Better Member Surveys

Association Adviser