DiscoverMarketing Like a MotherHow to Create Effective Case Studies
How to Create Effective Case Studies

How to Create Effective Case Studies

Update: 2023-08-06


As a business owner, you know that marketing is essential to your success. But with so many different strategies and tactics out there, it can be tough to know where to focus your efforts. One approach that's often overlooked is the power of case studies.

In the latest episode of Marketing Like a Mother, Olivia and guest Andrea Haschart explore the benefits of case studies and how they can help you connect with your audience, build trust, and ultimately grow your business.

Andrea specializes in helping B2B owners, coaches, and consultants improve their sales and conversions by writing powerful case studies that increase the know, like, and trust factor and shorten the sales cycle.
In the episode, Olivia and Andrea discuss:
The difference between a case study and a testimonial
Andrea’s framework for creating effective case studies
How to repurpose case studies
How to incorporate case studies into your marketing strategy
And more!

01:28 The importance of case studies in marketing
01:42 Difference between a testimonial and a case study
02:28 Businesses that can benefit from case studies
03:15 Tips for incorporating case studies into marketing strategy
04:25 Andrea's framework for creating effective case studies
06:11 Repurposing case studies for maximum return on investment
06:42 Identifying the best person to participate in a case study
07:15 Tips for getting buy-in from participants and ensuring their approval
07:47 Importance of sharing existing case studies with potential participants
12:28 Mistakes to avoid when creating a case study
12:55 Doing a case study without interviewing the customer
13:24 Asking the wrong questions or not asking the right questions
14:17 Repurposing case studies in social media and on a website
18:10 Benefits of evergreen content and high return on investment
21:28 Designing a case study for maximum impact

Learn More About Andrea Here:
FREE copy of How to Repurpose Your Case Studies








Sleep Timer


End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

How to Create Effective Case Studies

How to Create Effective Case Studies

Michelle Pontvert & Olivia Radcliffe