How to Create an Anti-Racist Workplace with James and Krista White
When James White was CEO of Jamba Juice, he intentionally transformed and diversified their corporate culture. In turn, the company’s market cap jumped 500 percent. He says this is not a coincidence. It’s a result of what he and his daughter, Krista White, call anti-racist leadership. James and Krista co-wrote the book Anti-Racist Leadership: How to Transform Corporate Culture in a Race-Conscious World, which they describe as “a practical field guide for CEOs and other leaders who are looking to transform their company culture to suit the needs of a new decade.
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