DiscoverGrowth Marketing TodayHow to Drive More Conversion with a User-Focused Content with Carolyn Lyden (GMT091)
How to Drive More Conversion with a User-Focused Content with Carolyn Lyden (GMT091)

How to Drive More Conversion with a User-Focused Content with Carolyn Lyden (GMT091)

Update: 2020-05-21
Share

Description

Topic clusters have been a big trend in content marketing and SEO--and with good reason. However, the way the model is created doesn't take the user into consideration. And there's nothing more frustrating as a consumer than being forced down the funnel when you're not ready or not finding the next step you need in your journey. In this episode, Carolyn Lyden, Founder of searchhermit.com, proposes a user-focused content matrix to remedy the inward-looking content generation method with the topic cluster model.

In episode 91, you'll learn:

  1. Why the topic cluster model is good for SEO but not always great for the website visitor

  2. How to create a user-focused content matrix that lets you plan your brand content editorial calendar around both the user and the search results

  3. The biggest misconceptions when it comes to SEO

This episode is brought to you by 42+ agency, a demand generation and revops agency for B2B SaaS companies. Book a free roadmapping session with them at https://fourtytwo.agency/gmt
Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, and more at https://patreon.com/growthtoday

Key Discussion Points


  • 2:29 – Carolyn Lyden’s career journey

  • 5:08 – What is the content cluster SEO model and why it’s broken

  • 11:37 – What are the metrics you need to be tracking to measure user engagement?

  • 14:08 – How can you increase user engagement on your website?

  • 17:57 – When should businesses gate or ungate their content?

  • 23:08 – The impact of user-focused SEO

  • 28:26 – The biggest misconceptions when it comes to SEO

  • 32:24 – Carolyn’s one piece of advice to business owners about SEO

★ Support this podcast on Patreon ★

Comments 
In Channel
loading
Download from Google Play
Download from App Store
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

How to Drive More Conversion with a User-Focused Content with Carolyn Lyden (GMT091)

How to Drive More Conversion with a User-Focused Content with Carolyn Lyden (GMT091)

Ramli John