VIDEO ON YOUTUBE! https://www.youtube.com/@anusharameshkannan

I used to think being a generalist meant doing everything at once. Two podcasts, a newsletter, Instagram, TikTok, LinkedIn, even writing a book- all at the same time. And I burned out. Hard.Then I read Essentialism by Greg McKeown, and it completely shifted how I think about focus, priorities, and what it actually means to be a generalist. Turns out, you can have range without spreading yourself thin. You can explore multiple interests without doing them all simultaneously.In this video, I'm breaking down 10 lessons from the book that helped me enter my "focus season"- and why I decided to pause my podcast, my newsletter, and other projects I built from scratch. This isn't about doing less. It's about doing what actually matters.If you've ever felt like you're building a bunch of things but not THE thing, this one's for you.Subscribe if you want to follow along on this journey- I'm building something new and I'll be sharing the whole process.Timestamps:[00:32 ] Why I started (and paused) so many projects[01:46 ] Lesson 1: Less but better- doing the RIGHT work[02:16 ] Lesson 2: The power of saying no (and why I paused my podcast)[02:35 ] Lesson 3: You can't have it all, but you can have the right thing[03:20 ] Lesson 4: Burnout isn't a badge of honor[04:53 ] Lesson 5: How to prioritize when everything feels important[05:30 ] Lesson 6: Clarity of purpose eliminates distractions (this validated everything for me)[07:19 ] Lesson 7: "What if I need it later?" is a trap[08:33 ] The difference between time stacking and multitasking[09:10 ] Essentialism is a practice, not a destinationJoin From Zero: anushakannan.com/newsletterLet's connect:Instagram: https://www.instagram.com/anusharameshkannannLinkedIn: https://www.linkedin.com/in/anusharameshkannan/Who even am I? https://www.anushakannan.com/🎙️ For marketing nerds: Subscribe to The 360° Marketing Show @The360DegreeMarketingShow