In this episode of the SGPT Marketing Podcast, George - founder of INTENT91 - breaks down the exact model that can take a single small group personal training gym to £600k in yearly revenue.

Drawing on INTENT91’s success (with the 5th site now on the horizon after just 5 years), George explains how keeping things simple is the fastest path to growth:

150 members paying ~£330/month

One product: e.g. 12 sessions per month

A clear team structure: founder, 1 gym manager, 2 coaches

Three KPIs that matter: front-end sales, trial-to-membership conversions, and monthly leavers

The takeaway? Build the right structure, track the right numbers, hold your gym manager accountable, and stay disciplined. Growth comes from simplicity, not complexity.

If you’d like our help implementing this model, reach out to us on info@hamperagency.co.uk visit hamperagency.co.uk or DM us on Instagram @hamperagency