DiscoverGrowth Marketing TodayHow to Get the Most Out of Your Ad Budget with Hudaina Baig (GMT084)
How to Get the Most Out of Your Ad Budget with Hudaina Baig (GMT084)

How to Get the Most Out of Your Ad Budget with Hudaina Baig (GMT084)

Update: 2020-02-26
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Description

Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Of course, it can be scary to move from an organic social strategy to putting real money on the table. So, it’s important to understand all the options. In this episode, I talk to Hudaina Baig, a paid social consultant who has managed more than $30 million in ad spend.

In episode 84, you'll learn:

  1. Using paid social in the five phases of marketing

  2. How marketing trends have changed over time

  3. Why customer retention can be more important compared to customer acquisition

This episode is brought to you by Referral Rock, a SaaS that helps businesses like yours unlock ALL the referrals you are missing out on. Stop waiting for word of mouth to just happen while letting those precious referral opportunities go to waste. Find out more at referralrock.com/growthtoday to start a free trial or get a consultative demo.  
Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group video AMAs with me and more at https://patreon.com/growthtoday

Key Discussion Points

  • 14:54 – The five phases of marketing

  • 19:37 – Why it's important to pay attention to the post-purchase process

  • 24:17 – Acquiring new customers versus retaining old ones

  • 29:47 – Focus on mobile marketing

  • 34:10 – How to personalize content for your audience

  • 43:00 – Hudaina's advice to marketers

★ Support this podcast on Patreon ★

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How to Get the Most Out of Your Ad Budget with Hudaina Baig (GMT084)

How to Get the Most Out of Your Ad Budget with Hudaina Baig (GMT084)

Ramli John