In this episode, Dave Lorenzo sits down with Susan Ibitz, known as The Human Behavior Hacker, to explore the science and psychology behind reading people. Susan shares her expertise as the world’s only civilian hostage negotiator and explains how face reading, language analysis, and micro-expressions can reveal what others are thinking before they speak.

Key Topics Discussed:

• How to cold read anyone in 90 seconds
• Why words reveal more truth than body language
• How face reading exposes hidden personality traits
• What lawyers, negotiators, and salespeople can learn from behavioral profiling
• How to build instant trust through vulnerability
• The subtle power of pronouns — and what it means when someone avoids “I”
• Why paying attention to backgrounds in Zoom meetings gives you an edge
• How vulnerability and authenticity win more negotiations than aggression
• How to use behavioral cues to tailor your communication and close deals

About Susan Ibitz:
Susan Ibitz is a human behavior expert, profiler, and the world’s only civilian hostage negotiator. She’s the founder of the Human Behavior Lab, where she trains professionals to read others and communicate with precision. Susan’s work combines psychology, linguistics, and behavioral science to help lawyers, executives, and sales professionals gain a competitive edge.
Visit: humanbehaviorlab.com

Resources Mentioned:

• Human Behavior Lab — humanbehaviorlab.com

• Cendrowski Corporate Advisors — Business Valuation, Litigation Support, and Family Office Advisory. Call 866-717-1607.
• Get your free business development plan: RevenueRoadmapGuide.com

Call to Action:
Buy The 60 Second Sale Book: https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763