How to Identify Your Target Market
Don’t make the same mistake many of us make! As sports camp providers, we often times offer camps solely based on whether there is demand in our communities. Be careful!
Running a sports camp in a designated area should be based on 2 things: is there demand, and do parents have means to pay.
For a full explanation of how to properly identify your target market in your geographic area, check out this podcast!
By taking the time to do a little research, you’re setting yourself up for success from the start!
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