DiscoverGrowth Marketing TodayHow to Increase Your Product Activation Rate by 400% with Aaron Krall (GMT093)
How to Increase Your Product Activation Rate by 400% with Aaron Krall (GMT093)

How to Increase Your Product Activation Rate by 400% with Aaron Krall (GMT093)

Update: 2020-06-11
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Description

Did you know that 60% of users who signup for a SaaS product only logs in once? That's crazy but it speaks to how vital your onboarding experience is. That's why I decided to hang out with SaaS onboarding expert Aaran Krall and get his advice on how we can build a better experience for our users.

In episode 93, you'll learn:

  1. How to increase your trial-to-paid conversion by 30% and higher with Aaron’s “Onboarding Email Formula”

  2. How you can identify the roadblocks that are stopping you from accelerating your growth

  3. How you can reengage users, who went through your free trial but never upgraded to your paid product.

This episode is brought to you by Superside. Built for Marketing, Creative, Product Design and Strategy teams, Superside makes it easy to bring your ideas to life. With a dedicated team assigned to all subscription customers, Superside delivers game-changing design at lightning fast speeds with no pricing surprises. Create an account and get started, or better yet,  book a demo to see it in action at superside.com.
Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, and more at https://patreon.com/growthtoday

Key Discussion Points

  • 7:23 –  Why should companies pay attention to user onboarding?

  • 12:24 – How do you help new users reach the desired result quickly and easily

  • 17:07 – How to create effective trigger-based onboarding emails

  • 22:52 – How to balance the critical parent voice and the nurturing parent voice

  • 27:41 – Why founders should be customer experts

  • 32:13 – Paid-focused versus benefit-focused welcome emails

  • 37:48 – When to use video in your product’s user onboarding

★ Support this podcast on Patreon ★

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How to Increase Your Product Activation Rate by 400% with Aaron Krall (GMT093)

How to Increase Your Product Activation Rate by 400% with Aaron Krall (GMT093)

Ramli John