DiscoverStrength In BusinessHow to Ingeniously Embed Online Marketing Strategies Into Your Sales Process
How to Ingeniously Embed Online Marketing Strategies Into Your Sales Process

How to Ingeniously Embed Online Marketing Strategies Into Your Sales Process

Update: 2018-06-12
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Ultimately it all comes down to sales. You can do the right thing when it comes to marketing and branding, that is create valuable content for a relevant audience, onboard leads via Facebook ads and build relationships on LinkedIn — but if you can’t generate sales, you’re in trouble.

I share a lot of insights about marketing on this blog, however, today I’d like to switch gears and talk to you about sales and the sales process to be more precise.

Let’s start with the basics.

What is a sales process?

A sales process is a framework that encompasses a systematic, repeatable series of steps that helps you convert a prospect into a customer.

If you look it up on the Internet you’ll find all kinds of sales processes ranging from traditional to more unconventional ones. Some of them are very rigid, whereas others focus entirely on what it is that the vendor aka seller wants, completely disregarding the oh-so-important ingredient that comes with customer expectations and preferences.

It’s stunning to me how many small business owners remain reluctant to embedding clever pull strategies into their sales process while pouring all their time, energy and resources into either selling the unsellable or trying to convince somebody who is never going to buy from them as long as they live.

If you have a rigid sales process, it’s about time to change it. Let it breathe. Feel free to remove steps and jump across funnels. Use the framework but don’t let it dominate your interaction with your future customer.

We are unique beings and therefore you should always be on the lookout for exquisite and special sales ingredients that will give you that cutting edge, help you differentiate yourself from other salespeople and close the deal while allowing your customers to buy from you without having the feeling of being sold to.

Here are three practical Online marketing strategies that you can add to your sales process to help you increase cash flow and grow your business.

1. Use Text Messages to Boost Lead Generation Results

Live events are phenomenal. You have a room full of like-minded people (if you did your due diligence, then you’re speaking to a highly relevant audience), who have decided to give you their most precious gifts: time and attention.

So why not maximize the outcomes of this event by seamlessly including a marketing vehicle into the sales process?

Here’s what I suggest:

While you’re on stage, ask the audience to send a text message to you with a simple code saying “BONUS” and in return, provide them with something exclusive and of great value.

People love instant gratification. On top of that, they love to receive something for free that is valuable and can only be attained at a particular time.

The question is what are you going to do with those phone numbers that you gathered? Do you have an autoresponder sequence for texting in place?

Will your sales team call them up to ask if they have questions regarding the event?

You better have a plan and conversion system in place. Remember, this is your audience and they’ve just texted you.

For those of you who love to interact on Facebook, you can use Messenger instead and create a chatbot that takes over the first part of the conversation.

2. Run Exclusive Live Q&A Webinars

There’s nothing more appealing to prospects than you taking their concerns, doubts and fears seriously and providing answers to the questions they’ve got.

One of the best ways to tackle this issue is by inviting a limited number of relevant prospects onto a live webinar and answering their questions on the spot.
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How to Ingeniously Embed Online Marketing Strategies Into Your Sales Process

How to Ingeniously Embed Online Marketing Strategies Into Your Sales Process

Krisz Rokk