How to Know When You’re Ready to Launch Your Product
Are you preparing to launch your first product? Andrea learns how to prepare your MVP (minimum viable product), and how to know when you're ready to go, with Trinity Mouzon Wofford, co-founder and CEO of Golde. Trinity also gives us a look into all the behind-the-scenes work she put into their brand as she prepared to launch.
(05:56 ) How distinctive packaging and vibrant colors helped Trinity's brand stand out in a crowded marketplace
(07:58 ) Copying big businesses' marketing tactics doesn't work! Trinity explains how she found success by staying true to her vision
(09:10 ) How to leverage friends and family to gather early feedback on your product - before you launch
(09:42 ) Trinity explains how she knew she was ready to launch her business
(11:06 ) Andrea's key takeaways for launching your MVP
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