In this episode of Healthcare Marketing Edge, Tim Bouchard and Dr. Enrique Enguidanos discuss the evolving landscape of healthcare marketing, focusing on value-based care and the importance of community-based solutions. Dr. Enguidanos shares insights from his extensive experience in emergency medicine and care coordination, emphasizing the need for effective communication and listening to patients' needs. The discussion highlights real-life examples of how connecting patients to care can prevent crises and reduce costs, as well as the role of navigators in bridging gaps in the healthcare system. The conversation concludes with a focus on storytelling as a powerful tool for healthcare organizations to convey their value and connect with patients and managed care organizations.