How to Market with AI Browsers | Bathroom Break #79
Description
What if your next big marketing win comes from making your website easier for AI, not people, to read?
Jay and Daniel look into the future of browsing with AI-powered tools like Perplexity’s Comet and ChatGPT’s Atlas. They reveal how these new browsers are changing the way people discover brands and what marketers need to do to keep up.
From turning your site into answer-ready content to making it agent-friendly (yep, AI agents filling out your demo forms are real), Daniel and Jay break down:
> Why PDFs and gated content could be killing your visibility
> How to reverse engineer search prompts to get found
> Simple tweaks to make your website more AI-scannable
> What this all means for SEO, lead gen, and content strategy
If you're a Marketer who wants to keep up with AI and even get ahead, this is the episode for you. 🚽
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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