How to Move Your Small Business Online
Are you a small business owner who wants to move their operations online? While adapting your business to the e-commerce marketplace seems fairly straightforward, there's more to running a successful virtual storefront than simply setting up a website. In this episode, Jon Aidukonis and Gene Marks discuss the most important factors you need to consider when transitioning your small business to an online sales environment.
0:30 —Today's Topic: Should I Move My Small Business Online?
3:37 —Before you move your small business to the virtual marketplace, you need to consider whether your target audience is likely to purchase your products or services online.
5:35 —If you strongly believe that your business would succeed in an online sales environment, then you need to invest in the proper inventory and bookkeeping tools. The best apps to use are those that can not only integrate into your existing system, but will seamlessly bridge your online platform with your physical storefront.
8:24 —Because an online business will enable you to reach a larger client base, you need to familiarize yourself with the various shipping taxes of each state. You'll also need to budget and price your goods and services accordingly in order to maintain your profit margins.
11:46 —If you decide to use an existing online sales platform to host your business, you'll need one of your employees to manage your business's merchant site. Failure to provide an accurate account of your current inventory or communicate with your clients can result in severe penalties from the hosting sales platform.
14:31 —Apart from maintaining your merchant site, business owners who use an intermediary sales platform will also need to invest in their advertising if they want to stand apart from all their competitors.
15:57 —For those with a limited advertising budget, consider using your social media accounts to drive your target audience back to your primary website so that they can purchase directly from your business.
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