How to Optimize Revenue & the Buyer Experience with Kathleen Booth of clean.io
What is the Honey extension? And how does Capital One save you money on your online purchases? These are just two examples of coupon browser extensions. While they save a customer money, there is a lot more going on behind the scenes that you might not know.
We sat down with Kathleen Booth, the VP of Marketing at Clean.io to discuss these issues. This company is the market leader in digital engagement security solutions used by businesses looking to optimize their revenue and buyer experience. Prior to joining Clean.io, Kathleen spent 13 years in the digital marketing agency world.
She has served as the owner and CEO of Quintain Marketing and the VP of Marketing at IMPACT, and she continues to host the Inbound Success Podcast.
In this episode, we talked about things like:
-How can online retailers increase profit margins by adjusting discount and coupon strategy?
-How do coupon browser extensions impact online retailers’ reports?
-How can influencers and affiliates use coupon extensions to fraudulently inflate their commissions?