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SEO in 2025 is changing fast — from AI-driven search to SGE optimization, you need smarter strategies to stay visible. In this episode, Steve Wiideman shares his proven SEO framework using tools like Google Search Console, SEMrush, and SearchAtlas. Whether you're running a content site, an Amazon brand, or an eCommerce store, this is the SEO blueprint you've been waiting for.

🔍 What You’ll Learn

- Why keyword volume is dead (and what to track instead)

- How Google is evolving with AI & SGE

- Tools & frameworks for modern content optimization

- The 5 tools every marketer should be using

- Real-world tips for schema, site audits, and topical authority

- Why AI-written content still needs human-driven strategy

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This episode is sponsored by Levanta:

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Timestamps

00:00 – Intro: Meet SEO Expert Steve Wiideman

02:30 – What SEO Looks Like in 2025

05:42 – Why Search Volume Doesn’t Matter Anymore

07:55 – How to Build Topic Clusters That Rank

10:20 – 5 Tools Steve Uses for SEO Workflows

13:05 – AnswerThePublic for LLM Optimization

15:15 – Google’s AI Search Experience (SGE)

18:00 – How to Future-Proof Your Content Strategy

21:22 – The Role of Schema in Ranking

24:15 – Automating SEO with SearchAtlas & WordLift

27:10 – Content Refresh Framework: Improve What Exists

29:40 – What Most Brands Get Wrong with SEO

33:00 – SEO for eCommerce vs Content Sites

36:20 – Should You Still Write Blog Posts in 2025?

39:05 – Building Internal Links the Right Way

42:30 – Final Thoughts & Where to Learn More from Steve