How to Productize Your Services as a B2B Agency
Description
In this episode, we’re talking with Max Traylor with Max Traylor LLC.
He’s the “consultant’s consultant,” and he’s here to drop some wisdom about your value in the B2B business space.
We explore your most valuable contribution as a consultant, why you should charge for it, and why your services are like bumpers in a bowling alley. And this might surprise you, but he also tells us why not all money is good money.
Learn about opportunity costs and why you should be niching down in this episode of B2B Business Class.
Join us as we discuss:
[8:46 ] Why giving away the plan is the wrong thing to do
[17:46 ] Why holding back from your client is good
[24:42 ] Being intentional with your sales pipeline
[36:06 ] PLUS — the unexpected power of beer
Check out these resources we mentioned during the podcast:
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