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In this episode, you discover how to protect your digital assets, safeguard your online presence, and prevent costly disruptions that can cripple your business. Paige Wiese, Founder and CEO of Tree Ring Digital, joins you to break down the overlooked elements of digital asset management that every business owner must take seriously. 

You learn why proper ownership matters, where dangerous gaps often hide, and how simple oversights can turn into expensive, reputation-damaging emergencies. Paige walks you through the risks associated with domain management, hosting, user access, admin rights, vendor logins, outdated credentials, and unmonitored auto-renewals. She also explains how digital mismanagement can delay acquisitions, lower valuations, impact operations, and expose your brand to fraud, phishing, and data loss. 

Whether you are running your business independently or leading a larger team, this episode shows you how to stay in control, maintain continuity, and keep your company protected through employee turnover, vendor transitions, outside threats, and periods of growth. 

You also receive access to Paige’s free Digital Asset Assessment Checklist to help you begin organizing and securing your digital footprint immediately. 

#SmallBusinessSecurity #OnlinePresenceProtection #DigitalAssetManagement #EntrepreneurTips #CyberSecurity #OnlineBusiness #SmallBusinessGrowth #BrandProtection #BusinessSystems #DigitalRisk #TechSafety #BizHelpForYou 

Key Moments: 

00:02 – Why digital asset management is an overlooked but critical business requirement 
 01:00 – What digital asset management actually includes and why it matters 
 02:09 – The dangers of undocumented logins, credit cards, and vendor access 
 03:00 – What happens when employees leave and still have access 
 05:06 – Common oversights: company phone lines, plugin ownership, and personal accounts 
 06:39 – Best practices for organizing ownership and preventing access issues 
 07:45 – Why marketing agencies sometimes own your ad data 
 08:41 – Why you need multiple admin-level users on key accounts 
 09:45 – The misconception of “auto-renew takes care of everything” 
 11:40 – Spotting real notifications versus phishing attempts 
 12:19 – How to identify fraudulent domain, PayPal, and DocuSign emails 
 15:56 – Reducing overwhelm by asking the right questions 
 18:26 – Managing digital assets when you have a growing team 
 19:54 – Real consequences of poor access control and misplaced ownership 
 21:31 – How forgotten subscriptions and unused tools drain your finances 
 22:06 – Why digital asset management affects valuations and acquisitions 
 23:55 – What happens if something unexpected happens to the owner 
 26:03 – The problems with unclaimed websites, listings, and incorrect public information 
 27:57 – What can and cannot be recovered when access is lost 
 29:13 – The free Digital Asset Assessment Checklist offer 
 30:45 – How team training helps you prevent phishing and spoofing attacks 

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