How to Run a Product Led Marketing Strategy | Tara Pawlak, Head of Marketing at GetAccept

Update: 2022-12-06

Description

Product led growth changes the way companies market and sell their product. We often hear how sellers need to adjust, but in this episode, we dig in with Tara Pawlak, Head of Marketing at GetAccept to learn how marketing needs to shift as well.

In this episode of the Product Led Revenue podcast, our host Breezy Beaumont welcomes Tara to hear how GetAccept has built and structured their team, the primary channels they focus on, and the goals and KPIs you should be tracking on the path to success.

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How to Run a Product Led Marketing Strategy | Tara Pawlak, Head of Marketing at GetAccept

#box-pro-ellipsis-172755619048797{-webkit-line-clamp:2;}How to Run a Product Led Marketing Strategy | Tara Pawlak, Head of Marketing at GetAccept

How to Run a Product Led Marketing Strategy | Tara Pawlak, Head of Marketing at GetAccept

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How to Run a Product Led Marketing Strategy | Tara Pawlak, Head of Marketing at GetAccept