DiscoverGrowth Marketing TodayHow to Run an Effective Conference with Amrita Gurney – VP of Marketing at CrowdRiff (GMT077)
How to Run an Effective Conference with Amrita Gurney – VP of Marketing at CrowdRiff (GMT077)

How to Run an Effective Conference with Amrita Gurney – VP of Marketing at CrowdRiff (GMT077)

Update: 2020-01-10
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Description

The difference between hosting a memorable, worthwhile marketing conference and an expensive waste of time lies in the planning. It might seem tiresome and overly picky to think through every contingency before an event, but in nailing down questions in advance, you ensure that your event runs smoothly. In this episode, Amrita Gurney, VP of Marketing at CrowdRiff, shares how she and her team planned, organized, and hosted their first successful conference at CrowdRiff, SEE2019.

In episode 77, you'll learn:

  1. How to run a marketing conference to boost customer engagement

  2. The success metrics and goals for running conferences

  3. The importance of diversity and inclusion in high-growth startups

This episode is brought to you by RankScience. RankScience is the easiest way to grow organic traffic and get your content ranking higher in Google. Their AI-powered platform gives your content team superpower. It helps you get more value out of the content you’re already creating. Sign up for a free 30-day trial at rankscience.com/growthtoday

Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group video AMAs with me and more at https://patreon.com/growthtoday

Show Notes

  • 7:54 – The importance of face-to-face interaction for employees and customers

  • 13:15 – How to organize a successful conference

  • 18:58 – The importance of diversity and inclusion in high-growth startups

  • 24:58 – CrowdRiff’s plans for 2020

★ Support this podcast on Patreon ★

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How to Run an Effective Conference with Amrita Gurney – VP of Marketing at CrowdRiff (GMT077)

How to Run an Effective Conference with Amrita Gurney – VP of Marketing at CrowdRiff (GMT077)

Ramli John