In this episode we will discuss how to determine and begin planning a premium event for your business in 2018 that will increase your profits and business reach. We’ll also discuss finding sponsors, affiliates, and event marketing for your event.

Start by picking 3 areas you are experienced in and could teach others about.

Then find out which of your products and services are selling the most.

Figure out your target audience and ask them where they are struggling in your business.

Ask your target audience the most they would spend on a premium event.

Premium events are going to be the highest-price events you offer.

Questions to ask yourself:

How are you going to provide value to your audience?

What is your purpose for hosting the event?

There are typically 3 types of entrepreneurs when it comes to hosting and planning events:

1. Never planned an event before


2. You’ve hosted events and barely made profits-aren’t making any money


3. Hosted events and done pretty well but could be hosting more premium, higher margin events

Myths:

I can’t host events because I can’t afford an event planner

I need a big following to sell out an event

Facts:

Events are a huge part of entrepreneurship

Events are essential to making higher profits

Events help you to increase your credibility and be seen as a subject matter expert

Event planning doesn’t have to be difficult

Events are overlooked by entrepreneurs who are overwhelmed by the number of DIY options