How to Sell Without Feature Dumping (The Storytelling Fix) | ft. Stephen Steers
Description
Most salespeople kill their deals without even realizing it…
They feature-dump their way into irrelevance. They think rattling off specs will impress prospects, when in reality, it’s the fastest way to bore them and lose the sale.
Here’s the truth: features don’t sell…stories do.
That’s why in this episode of The Sales Machine Podcast, I sit down with Stephen Steers, sales expert and author of Superpower Storytelling. We break down exactly how to ditch feature dumping and start selling with stories that stick.
👉 If you’re tired of long sales cycles, ghosted follow-ups, and deals dying in the pipeline, this episode is your fix. And if you’re ready to build a sales system that actually performs, book a call with The Sales Machine team today.
What You’ll Learn in This Episode:
- Why feature dumping destroys trust and how to avoid it
- The storytelling frameworks that win deals in 2025
- How to run discovery calls that uncover why people actually buy
- Why most startups fail at sales (hint: it’s not their product)
- Practical ways to coach your reps to sell with impact, not info overload
Tune in now to How to Sell Without Feature Dumping (The Storytelling Fix) | ft. Stephen Steers.
And if you’re serious about transforming your sales culture, book a call with The Sales Machine team, because the future of selling is already here, and it’s storytelling-driven.
Connect with Stephen Steers
Website: https://www.stephensteers.com/
X: https://x.com/stephensteers_?lang=en
Instagram: https://www.instagram.com/stephensteers_/?hl=en
LinkedIn: https://www.linkedin.com/in/stephen-steers
Connect with John Rankins
Website: https://thesalesmachine.com/
Facebook: https://www.facebook.com/TheSalesMachineOfficial
Instagram:https://www.instagram.com/thesalesmachine_official/
LinkedIn:https://www.linkedin.com/company/thesalesmachineofficial/
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