How to Sell a Personal Brand for $400M: Bikini Body Guide | S2 EP1
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Welcome to Season 2 of the DealMaven Podcast!
In this episode, we dive into the fascinating story of Kayla Itsiness and Toby Pierce, the creators of the Bikini Body Guide (BBG). We talk about the steps they took to build a company which eventually sold for an astounding $400 million to iFit. Join us as we explore how this personal brand evolved into a household name, and how Kayla and Toby were able to secure a multimillion-dollar acquisition.
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The DealMaven Podcast: The moves that built business empires.
Hosted by Raleigh Williams, ex-M&A Attorney turned entrepreneur millionaire who just recently had a $26M exit.
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