How to Set Up a Sponsored Campaign on Google Maps (Google Business Maps Ads):

https://itayverchik.com/google-business-maps-ads/📍 Want to attract more local customers and stand out on Google Maps?In this guide, you’ll learn how to set up a sponsored campaign on Google Maps using Google Ads to promote your business effectively. This method helps your business appear at the top of Google Maps search results, driving more foot traffic and online interactions.✅ How to link your Google My Business account with Google Ads.✅ Step-by-step guide to setting up a Local Campaign for Google Maps.✅ How to target the right audience with location-based ads.✅ Pro tips for optimizing your ads and managing your budget effectively.1️⃣ Link Google My Business with Google AdsMake sure you have an active Google My Business (GMB) account with updated business details.Log in to your Google Ads account.Go to Tools & Settings - Linked Accounts.Select Google My Business and click Link.Choose the business profile you want to connect and confirm the link.2️⃣ Create a New Local CampaignIn your Google Ads dashboard, click + New Campaign.Choose the campaign goal:Local Store Visits and Promotions (best for businesses with physical locations)Or Get More Calls/Website VisitsSelect Local Campaign – specifically designed for Google Maps ads.3️⃣ Set Up Your Campaign DetailsCampaign Name: Give your campaign a clear, recognizable name (e.g., "Local Coffee Shop Promo").Daily Budget: Set a daily budget based on your goals (start with $10–$20/day to test performance).Bidding Strategy: Use Maximize Conversions to let Google optimize your bids for the best results.Location Targeting:Focus on a specific area around your business (e.g., within a 5-mile radius).You can also target by city, region, or custom radius.4️⃣ Create Your Google Maps AdBusiness Information: This will auto-fill from your linked Google My Business account.Ad Headline: Keep it concise and compelling (e.g., "Fresh Coffee Near You!" or "Get 20% Off Today!").Description: Add a strong call-to-action (CTA), such as “Visit us today!” or “Order online now!”Website Link: Add a direct link to your website or landing page.Phone Number: Include a clickable phone number for easy calls.Images: Upload high-quality images of your business, products, or services.5️⃣ Optimize Your Targeting and Keywords (Optional)While Local Campaigns are primarily location-based, you can enhance targeting with relevant keywords (e.g., “best pizza near me,” “emergency plumber Chicago”).Focus on local intent keywords to improve ad relevance.6️⃣ Launch Your Campaign and Track PerformanceClick Publish to launch your campaign.Go to the Campaigns tab to monitor key metrics:ClicksImpressionsCallsDirections RequestsAdjust targeting, budget, and ad creatives based on performance data.Pro Tips to Maximize Results:✔️ Use Eye-Catching Images to make your ad stand out on Google Maps.✔️ Keep CTAs Clear and Actionable (e.g., “Call Now,” “Visit Us Today”).✔️ Run A/B Tests with different headlines and images to see what works best.✔️ Encourage Reviews on GMB – Positive reviews can increase trust and click-through rates.✔️ Monitor Campaigns Weekly to optimize bids and targeting for better ROI.📢 Subscribe to our channel for more digital marketing tutorials and Google Ads tips!

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