In this episode of The Digital Concierge, Holly sits down with Pramukshi Kariyawasam, an award-winning marketing & PR consultant named Hospitality Marketer of the Year Middle East 2024 and one of the Top 30 PR Hotshots.

With 15 years in the industry - Pramukshi has witnessed hospitality’s biggest transformation: the shift from traditional PR to digital-first storytelling.

We dive into:

✨ The evolution from print ads & glossy brochures to digital ecosystems

✨ The rise of influencers and how hotels should balance influencer content vs. brand-owned storytelling

✨ Why authenticity and “staying human” are more important than ever in an AI-powered world

✨ How hotels can create omnichannel digital identities and avoid relying on “last click” ROI

✨ Lessons in consistency, brand identity, and building guest relationships across platforms

Whether you’re in hospitality, marketing, or just fascinated by how brands adapt in the digital era, this is an episode you don’t want to miss.

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