In this episode of Foundry Talks, host Rachel Stojanovski welcomes back Sarah Stahl, co-founder of Market Movers, to challenge the way hospitality brands approach marketing. Drawing from in-depth audits across hotels and vacation rentals, Sarah explains why so many teams are overwhelmed by disconnected tactics and underwhelmed by results. Together, they unpack the real meaning of “guest experience marketing,” how to build a content library that reflects your property's values, and why storytelling should replace generic mission statements. They explore the evolving role of AI in guest discovery, the pitfalls of ignoring mobile conversion, and the compounding cost of unclear brand strategy. Whether you’re a GM, revenue leader, or brand manager, this episode offers a practical 30, 60, 90-day action plan to recalibrate your marketing, reconnect with your audience, and drive meaningful direct bookings.