How to Use Actionable Content to Market Your Food Brand Online | Apeksha Jain - Founder, The Gourmet Jar
Description
A brand that started out as a food blog back in 2009, led to Apeksha Jain founding The Gourmet Jar. From what started as experiments to come up with different types of jams in her own kitchen and sending it over to friends and family for feedback, turned into a whole business opportunity owing to the unique recipes and of course, the yummy taste! Today, The Gourmet Jar is one of the most loved brands online that continues to experiment and present the finest gourmet condiments to their audience.
In this podcast episode, we talk to Apeksha about how she started out this unique food business, what keeps her driven to experiment with recipes, the strategies she used to sell on Facebook and Twitter, their business model pivot to also focus on selling to hotels and cafes, and more importantly, how creating a lot of how-to content, collaborating with like-minded brands and hosting giveaways has led to their growth. Tune in for all the insights!
If you want to know more about The Gourmet Jar, visit their website.
United States
