DiscoverThe PPC Den: Amazon PPC Advertising MasteryHow to Use Broad Match and Modified Broad Match on Amazon?
How to Use Broad Match and Modified Broad Match on Amazon?

How to Use Broad Match and Modified Broad Match on Amazon?

Update: 2024-04-26
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Description

Hey there, Badger Nation! In this video, Michael, the CEO of Ad Badger, talks about the challenges of Amazon advertising, focusing on the changes in match types like broad match and phrase match. I explain the importance of understanding these changes to manage your campaigns better. I also discuss how broad matches can trigger very unrelated search terms, advising to use it carefully to avoid irrelevant traffic.




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🦡 Highlights




​​0:00 - Intro


0:48 - Explanation of broad and phrase match types


1:48 - Example of how broad match can trigger unrelated search terms


4:00 - Advice on sparing use of broad match in advertising strategies


6:03 - Clarification on the use of modified broad in sponsored products


9:32 - Real-world example demonstrating phrase match issues


13:31 - Tips on using search term analysis tools


16:00 - Importance of negative keyword management.




🦡 Resources & Links











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Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

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How to Use Broad Match and Modified Broad Match on Amazon?

How to Use Broad Match and Modified Broad Match on Amazon?

The PPC Den