DiscoverThe Conversion ClinicHow to Use Click Share in Google Ads (4 Ways to Tell If Competitors Are Beating You)
How to Use Click Share in Google Ads (4 Ways to Tell If Competitors Are Beating You)

How to Use Click Share in Google Ads (4 Ways to Tell If Competitors Are Beating You)

Update: 2025-11-12
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🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2In this video, you’ll learn exactly how to use Click Share in Google Ads to understand your ad performance compared to competitors. I’ll talk about what Click Share actually means, how it differs from Impression Share, and why it’s one of the best metrics for optimizing campaigns. You’ll see how to find Click Share in your dashboard, understand the percentage, and use it to guide budget and bid decisions. I’ll also show real examples of how improving Click Share can lead to more conversions without increasing ad spend.🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/Frequently Asked Questions:What is Click Share in Google Ads?Click Share shows the percentage of total possible clicks your ads received compared to the total number of clicks you could have gotten if everything were optimal, such as bids, budget, and quality included.How is Click Share different from Impression Share?Impression Share measures how often your ads appeared, while Click Share measures how often people clicked compared to potential clicks, offering a better look at competitiveness and engagement.What is considered a good Click Share percentage?It depends on your industry and budget, but generally, a Click Share above 60% usually means strong performance and ad competitiveness.Why is my Click Share low?Low Click Share can be caused by low budgets, low ad rank, or irrelevant ad copy compared to competitors.Can I improve Click Share without increasing my budget?Yes, you can optimize ad relevance, adjust targeting, improve Quality Score, and use more engaging ad creatives to increase clicks without spending more.Does Click Share affect my ad rank or Quality Score?Not directly, but improving Click Share often correlates with better ad engagement and relevance, which can improve both over time.Is Click Share available for all campaign types?No, it’s mainly available for Search and Shopping campaigns, not for Display, Discovery, or Performance Max campaigns.How often should I check Click Share?It’s best to track it weekly or biweekly to identify trends, especially after major changes like budget shifts or ad testing.

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How to Use Click Share in Google Ads (4 Ways to Tell If Competitors Are Beating You)

How to Use Click Share in Google Ads (4 Ways to Tell If Competitors Are Beating You)

Josiah Roche