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BLUPRINT HOME LOANS:

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Get access to premium real estate assets with BAM Capital. Rent to Retirement’s preferred multifamily partner. https://bamcapital.com/rtr/Want to invest like the pros? In this episode of the Rent To Retirement Podcast, hosts Adam Schroeder sit down with Brad Bell, VP of Acquisitions at Roofstock, to unpack how large institutional investors choose markets, analyze deals, manage properties at scale, and adapt to changing economic cycles.

Brad shares his own journey into investing, the differences between “mom & pop” investors and billion-dollar funds, the real reasons build-to-rent exploded, what metrics institutions use to select markets, and his personal top picks for long-term growth.

He also explains how Roofstock’s platform simplifies property management, data analysis, and acquisition for investors of all sizes. If you want to invest smarter, reduce risk, and understand how the world’s largest investors allocate capital, this is the episode for you.🕒 Timestamps

00:00 — Intro: Adam welcomes Brad Bell of Roofstock

00:39 — Brad’s first step into investing & why he chose real estate

02:49 — Working with institutions vs individual investors

05:35 — What institutions actually look for in acquisitions (population, employment, yields)

07:40 — Asset-level metrics: crime, school scores, path-of-growth

09:37 — Spotting markets without population growth but strong appreciation (Miami example)

14:57 — How Fed policy influences SFR investor movements

19:03 — Why institutions shifted heavy into Build-to-Rent

22:59 — How institutional portfolios are actually managed (including Roofstock’s 20,000+ homes via Mynd)

25:15 — Do institutional buyers raise rents? Brad breaks myths

29:36 — Brad’s top markets he would personally buy in today 

• San Antonio 

• Dallas-Fort Worth 

• Florida (risk-adjusted) 

• Alabama, Georgia, Tennessee 

• Appalachian corridor

38:21 — Roofstock tools, neighborhood scoring, and investing frameworks

42:22 — Why higher-quality homes deliver better long-term returns

42:44 — Closing thoughts and where to find Brad🔑 Key Insights

• Institutional investors model properties far differently than mom-and-pop buyers

• Market selection is based on growth trends, yields, and long-term migration

• Build-to-rent projects are now institutional core strategy

• High-quality neighborhoods outperform low-rent “cheap” properties over time

• Roofstock & Mynd provide data-driven property acquisition and management at scale

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