DiscoverHow's your ePresence? with Mark GalvinHow to Use the Marketing Strategy Model with Tracy Roberts of COX Media Group
How to Use the Marketing Strategy Model with Tracy Roberts of COX Media Group

How to Use the Marketing Strategy Model with Tracy Roberts of COX Media Group

Update: 2021-06-18
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The journey to beginning proper advertising needs to SUC. 

If your competitive analysis is not significant, unique, and credible, you are setting yourself up for failure. 

Once you are honest with yourself about the details of your organization, you can begin to create an advertising and marketing campaign that will not only draw in but retain customers. 

And remember- advertising brings people in, but marketing is constant! Tracy once called an appliance repairman who showed up in an unmarked van and no uniform... Is this good marketing? 

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How to Use the Marketing Strategy Model with Tracy Roberts of COX Media Group

How to Use the Marketing Strategy Model with Tracy Roberts of COX Media Group

Mark Galvin