Do you TRULY understand the power of copywriting? 📝

When it comes to your business marketing, the content and copy that are created and placed before your audience determine if they convert into clients. Good copywriting isn’t just an added bonus—it’s an essential part of a strong marketing strategy.

Not only that, copywriting isn’t something just anyone can pick up. It requires study and an in-depth understanding of your audience and their pain points.

🎙️ The latest episode of B2B Podcasting is with Linda Melone, B2B Conversion Copywriter and Founder of The Copy Worx.

Her impressive resume as a writer is sure to help any business leader or marketer find their way with content and copywriting—using text to get true conversions. 📈

Main Takeaways:

💎 Learn the difference between content and copywriting

💎 Find out how you can use conversion copywriting for your marketing team

💎 See how a writer’s career can evolve into multiple avenues

💎 Learn the power storytelling and emotions have over your audience

💎 Discover how you can transform your career into a podcast

Timecodes:

⏰ 00:00-03:20 | How to start a career in B2B copywriting

⏰ 03:20-06:16 | The difference between content and copywriting

⏰ 06:16-07:49 | What is conversion copywriting?

⏰ 07:49-11:41 | The process of conversion copywriting in marketing

⏰ 11:41-16:50 | How a conversation looks between a client and professional copywriter

⏰ 16:50-24:36 | Find the value proposition for your business

⏰ 24:36-27:46 | What is the biggest problems B2B brands face with their copywriting?

⏰ 27:46-32:11 | Take a copywriting career and turn it into a podcast

Quotes:

💬 “Content is any writing that is written to inform or entertain, and copywriting is geared to have people take action, it's written so that there is a call to action at the end.” - Linda Melone

💬 “Conversion copywriting is really geared toward converting the reader to take some kind of action.” - Linda Melone

💬 “Storytelling is the foundation for all of communication.” - Kap Chatfield

💬 “The only way people will make a change, or will take action, is to really feel the problem and then buy in when you present the solution.” - Linda Melone

💬 “I don't always start with the problem—a lot of times it's the value proposition.” - Linda Melone

💬 “Most marketers know what the problem is, but they don't know how to present it—you have to paint a picture and tell a story behind it to capture their attention so that they keep reading.” - Linda Melone

💬 “If you can get people to see how their life would be different, how their business would be different using your product, that would be something that would enable them to make the decision.” - Linda Melone

💬 “You want to find where the gap is between what other people are doing that are in your world and your niche, and then what the customer is not getting that they want.” - Linda Melone

💬 “A big part of writing is getting to the emotions because we make decisions based on emotions.” - Linda Melone

💬 “B2B marketers are really trying to push the whole B2B world into being more human with their marketing and thinking.” - Kap Chatfield

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Reach out to Rveal:

- Rveal’s website: rveal.media

- Rveal’s LinkedIn: https://www.linkedin.com/company/rvealmedia/

- Rveal’s YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw

Connect with Linda Melone

Follow Linda on LinkedIn

Check out TheCopyWorx.com

Check out B2B Marketing and Copywriting (coming early 2022)