Have you ever considered a B2B podcast for your business? 

Scaling your thought leadership across multiple platforms with multiple content avenues is the best way to build your business audience. 

Not only will your influence grow, but you'll have the opportunity to: 

💎 Increase your business ROI 

💎 Build trust among your audience 

💎 Create content your customers want to consume 

💎 Scale every marketing strategy you have 

We’re convinced podcasting is a fail-proof strategy! 🎙 

In our latest episode, Kap sits down with Jonathan Ronzio, CMO at Trainual, and host of The Stokecast podcast. Jonathan shares how his experience as an adventure marketer and musician led to him pioneering new marketing strategies at Trainual. 

Jonathan’s pioneering and creative leadership have led to successful marketing campaigns at Trainual, and his insight can help you get a head start with your B2B podcast. 

➡️ If you want to get off the blocks and into the podcasting world, this episode will help you do just that. 

Main Takeaways: 

💎 B2B marketing strategies can come from a large array of creative sources 

💎 Create content your audience wants to consume 

💎 Build trust with your audience for future relationships and sales 

💎 Learn about true user-generated content for your business 

💎 Expand your thought leadership influence with a B2B podcast 

Timecodes:

 ⏰ 00:00-07:14 | Trainual’s Genius Marketing Strategy 

⏰ 07:14-12:28 | Create content people actually want to consume 

⏰ 12:28-18:28 | Creativity begets new marketing strategies

⏰ 18:28-26:36 | Engage your audience with a personal brand podcast

 ⏰ 26:36-35:07 | How your thought leadership can become a B2B podcast 

⏰ 35:07-42:06 | Learn how your target audience is also your target client 

Quotes: 

💬 “There's two types of content on the internet: there's the content that you want to consume, and there's the content that interrupts the content that you want to consume. One's a show and one's a commercial.” - Kap Chatfield 

💬 “The only way to build trust is to start at a place that is not abrasive or interruptive of the audience’s experience.“ - Jonathan Ronzio 

💬 “The podcast model allows you to generate conversation with your audience that everybody else can be impacted by.” - Kap Chatfield 

💬 “CEOs, owners, and founders should engage in content creation, because it doesn't just help market your product, it helps equip your team, so that they know how you think.” - Kap Chatfield 

💬 “The target audience is the audience, the target audience is the guest.” - Jonathan Ronzio 

💬 “Our guests represent the persona that we want to serve--so we extract that content, help them share that content and serve the broader audience.” - Jonathan Ronzio 

💬 “I let my intuition and experience inform the kind of content we should create.” - Jonathan Ronzio 

💬 “You do not want to interrupt people, you want to compliment what they are doing, if not be the thing they want to watch.” - Jonathan Ronzio 

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Connect with Rveal Media:

 Reach out to Rveal: 

- Rveal’s website: rveal.media 

- Rveal’s LinkedIn: https://www.linkedin.com/company/rvealmedia/ 

- Rveal’s YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw