DiscoverAppAgent PodcastHow to calculate the customer acquisition cost for your mobile application
How to calculate the customer acquisition cost for your mobile application

How to calculate the customer acquisition cost for your mobile application

Update: 2020-07-20
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Description

Most marketers are confident when using CPI (Cost Per Install). However, there is another handy index - CAC, which stands for Customer Acquisition Cost - the cost of acquiring a paying user.

After listening to this episode, you will have learned, among other things:

✔️ what is Customer Acquisition Cost (CAC) index,

✔️ what you need CAC for,

✔️ how to calculate CAC.

✔️ how to use this index in mobile marketing. 


Enjoy listening and don't forget to visit our blog https://www.appagent.co/blog/2019/08/07/how-to-calculate-the-customer-acquisition-cost-cac-for-your-mobile-application to see all creatives and visuals described in this episode.

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How to calculate the customer acquisition cost for your mobile application

How to calculate the customer acquisition cost for your mobile application

AppAgent