Most marketers are confident when using CPI (Cost Per Install). However, there is another handy index - CAC, which stands for Customer Acquisition Cost - the cost of acquiring a paying user.

After listening to this episode, you will have learned, among other things:

✔️ what is Customer Acquisition Cost (CAC) index,

✔️ what you need CAC for,

✔️ how to calculate CAC.

✔️ how to use this index in mobile marketing. 

Enjoy listening and don't forget to visit our blog https://www.appagent.co/blog/2019/08/07/how-to-calculate-the-customer-acquisition-cost-cac-for-your-mobile-application to see all creatives and visuals described in this episode.