How to create content at scale with limited resources? Discussing clever content creation models with Kareem Mostafa of Tribetactics.

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Kareem Mostafa (https://www.linkedin.com/in/kmostafa) is the co-founder of Tribetactics (https://www.tribetactics.com) - a bootstrapped content creation company which helps businesses maximise their efforts in producing compelling content across a wide range of media and platforms.

Naturally, our conversation gravitated towards the importance and value of having a solid content production and distribution processes. We went behind the scenes of how Kareem and his brother, with whom he co-founded Tribetactics, work to deliver valuable and contextually-relevant content to their clients. Furthermore, we touched on how one big piece of content can turn into multiple smaller pieces that can fuel your content plan for a month. We also talked about the importance of speed over perfection, financing the business, managing client expectations, business lessons from hip hop and much more.

As usual, you can find a bunch of resources mentioned in this episode with links below, as well as the main topics we covered in the episode.

When we asked Kareem if he had a question for you, he came up with this ask instead: “Create daily documentaries!”

Topics we cover in this episode:

01:36 - Who is Kareem and what is Tribetactics

02:30 - How the Tribetactics content machine works

03:20 - What is the GaryVee content model

05:18 - Behind the scenes of the Tribetactics process

06:35 - How to know when it's time to do something fresh

07:30 - How Kareem and his brother decided to work full-time on Tribetactics

10:07 - Managing and setting client expectations

12:55 - Breaking down the asset delivery process

13:55 - Working with clients overseas

16:12 - Working with a co-founder who is also a family member

17:27 - Thoughts on funding and bootstrapping the business

20:18 - The biggest lesson Kareem learned since starting Tribetactics

21:23 - What's the biggest challenge Kareem is having at the moment

25:06 - Speed vs Perfection

27:50 - Deploying the content model to market the business

30:02 - How Tribetactics attract their customers

34:35 - Business lessons from hip hop

36:25 - Plans for the next 6-12 months

37:48 - Ask of the day from Kareem "Create daily documentaries!"

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